Consumers will receive one punch on a punch card for each bag returned six punches entitles a guest to 20% off their purchase. Participating breweries include Maine Beer Company, Bissell Brothers and Foundation Brewing Company.Īdditionally, Allagash launched a consumer-facing recycling program last month that invites drinkers to return recyclable beer-related items - such as PakTech carriers, corks, bottle caps and packing materials - to the taproom. The program aims to collect beer-specific materials that are difficult to recycle by normal methods, such as shrink wrap, grain bags, PakTech carriers, metal caps, cages and corks. By working with our local brewery friends and accumulating these necessary, yet hard-to-recycle, items in one place, we’re streamlining a critical part of the sustainability process.” “So, it’s our responsibility to constantly evolve our practices to reduce our environmental impact and offset where we can. “We recognize that brewing is a resource-intensive process,” Allagash brewmaster and VP of brewing operations Jason Perkins said in a press release. Portland, Maine-headquartered Allagash Brewing has formed a co-op for nearby breweries to combine materials for recycling. The brewery’s A Little Sumpin Sumpin Ale accounts for 0.87% of craft dollars its share has increased 0.07 sharepoints year-to-date, compared to the same period last year. Lagunitas IPA accounts for 2.04% of craft segment dollars, which has declined 0.22 sharepoints year-to-date compared to the same period last year according to IRI. As the calendar cycles past the elevated selling weeks from March 2020 when consumers filled their fridges amid on-premise closures due to the COVID-19 pandemic, Lagunitas IPA’s sales have declined 0.1% year-to-date through March 21. It is the third best-selling craft IPA and the fifth best-selling brand in the craft segment. Off-premise dollar sales of Lagunitas IPA have increased 12.7%, to $104.3 million, for the 52 weeks ending March 21, according to market research firm IRI. He was promoted again in August 2020 to vice president of distributors management. “His deep understanding of our customers’ needs and passion for Lagunitas makes him an ideal leader for our sales team.”Īmaral joined Lagunitas in July 2016 as the director of western national accounts, and was promoted in June 2017 to the director of the company’s western zone, according to his LinkedIn profile. “Tony has been with Lagunitas for over five years and has been selling Lagunitas since 2001 as a distributor,” a Lagunitas spokesperson told Brewbound.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |